Naming, branding, website, video and publications

Synegis is a specialty plastics additives producer with operations across the globe. They asked Karakas to find a new name, design a completely new brand, build their sales website and produce a video for the launch of the new manufacturing plant. All part of a re-vitalisation of the company.

  • Part of the brand refresh was a shoot at the Synegis laboratory, an essential part of the tailored client service in order to achieve the right formula for each product.

  • The promotion video was shot over two days at the manufacturing plant, highlighting Antwerp’s key role for production and transport by sea.