Rethink Plastic

Campaign website

Plastic waste was recently found at a depth of 10.000m in the Mariana Trench, highlighting the extent to which we have polluted even the most inaccessible corners of our planet. This website was part of a campaign to convince decision makers to reconsider how we produce, use and re-use plastics.

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Report by Google Lighthouse
  • We designed the website around the two most common colours we find in our environment and combined these with carefully chosen imagery.

  • Bold campaign-style messaging is used throughout, emphasised by white title blocks that slice into the imagery.